“How can we make this better?” As customer behavior gets studied and the customers themselves help co-create your sales bundles and even products, the line blurs between who is the innovator and who is the customer. The role of SEARS evolves to be that of facilitator and logistics manager.
“Sears Generations” Suburban neighborhood renewal through a subscription model to all the tools for life.
Imagine a Sears home complete with appliances, furniture, clothing, and even consumables entirely delivered to the customer on a subscription basis. The co-creator is continually involved in the design and production of their surroundings, purchasing only jobs to be done, and not individual products. Sears becomes the Outfitter for Life.
Sears Generations power and education methods have spread to many new stores. Sears initiated product recycling and repurposing and now can produce products for a fraction of the cost using almost no raw materials. Sears has become zero landfill.
The Sears community continually finds new local and global initiatives that drive the promise of the brand while keeping customers coming back.