GENERATION Y – BORN BETWEEN 1981 and 2000 – AGED 17 to 36 CURRENTLY – Digital native
This target creator (customer) influences the experience habits of gen x and is influenced by gen z. They are your shoppers now. For immediate success, you must consider this audience in your service model.
Values: Personality, authenticity, efficiency. “I want to see all the options.” ~David, 29 | “What does it mean?” ~Srideepti 28 | “Do you improve the world?” ~Eliza 28
Craves justice, equity and believes institutions and companies should be in the business of making the world better. “Everybody has a part to play. If big companies don’t step up, nothing will ever change.” ~Reema, 31