GENERATION Z – BORN BETWEEN 2000 and 2017 – AGED 0 to 16 CURRENTLY – Tablet native
This target creator (customer) influences the experience habits of both preceding generations as well as comprising your shoppers in the near future. For short to long-term success, you must consider this audience in your service model.
Values: Accessibility, connectivity, creativity. “I want this.” ~Chad, 9 “What can I do, I’m bored.” ~Bailey, 11
Craves creative self-expression and believes they can change the world right now. “I started my own youtube channel when I was 11, I’m up to 260,000 views. I should probably start ads.” ~ Ian, 16