Research Findings

Research Findings

We understood who made up our target generations and how they interacted. We heard stakeholder and customer voices. We compared how the brand has been represented to competitors and complementors. We marveled at historic Sears innovations. BARGAIN BETTY “I had to go to Sears to get a pillow and they had the best price.” SLOW WALKING “There is one right by my place, so I just go when I need something.” “Just sort of went to see what they have.”  CAN YOU HEAR ME? “What’s that? Is that a grocery store?” SWIPE UP FOR MORE OPTIONS “Everyone was standing around with their phones doing just what I was doing, looking at the price online.”

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