Proposal

Proposal

Improve Sears retail experience, sales experience, and generational relevance.  Innovate on empty assets, with new values, promoting generational engagement. Discover your working brand promise and why statement; Enable you to identify and influence all key Sears Holdings brand promise stakeholders; Provide red team methods to find vulnerabilities and blue team methods to uncover successes; Create accessible, playful, and research-backed toolkit you will use to innovate & improve.

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