Elements Toolkit Midterm

Elements Toolkit Midterm

“Sears Generations” begins here to move from selling products to selling the job to be done. Beginning with the appliance line. These are some of the largest purchases a millennial will make. They are more mobile and more temporary. Furniture and appliances do not appeal as much as the ability to sit and get work done. The rise of sharing has primed the generation to be comfortable without ownership.

Imagine signing a contract with Sears for washing and drying, rather than a washer and dryer. In this way, Kenmore can build machines that are designed to last 3-5 years then be returned and upcycled. This completely redesigns the supply chain for Sears, as it simultaneously repositions the company to be a market leader in green innovation. Similar to the solar announcement, Sears can announce a plan like this in the near term and reap credibility benefit right away.

 

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