“How can I help you create?”
Once the “Sears Generations” store and helping model has reached an institutional tipping point, individual stores will begin to develop identities and share best practices. Through the contests and crowdsourcing, “stores” each become their own brand leaders and become well known for their specialties.
Though it may be tough to envision what the stakeholders and customers of Sears could invent if given the chance here are some examples of ways to co-create. Sears re-invents the Vincent Price gallery, only they do so online and allow downloadable art from local artists around the country.
Sears re-invents the Vincent Price gallery, only they do so online and allow downloadable art from local artists around the country.
Sears launches the new baby contest annually. They publish winning babies on the web and celebrate American values.
Sears uses sales trends from online sales to start actively recommending bundled items or services.